Course curriculum

  • 1

    Welcome To The Course

    • Welcome To The Course

  • 2

    How To Use This Course

  • 3

    Introduction To The Course

    • Introduction To The Course (From The Course Director)

  • 4

    Pre- Course Assessment Survey

    • Pre- Course Assessment Survey

  • 5

    The Fundamentals of Integrated Promotional Marketing Communications

    • (M1) What is Brand Strategy

    • (M2) The Marketing Mix

    • (M3) An Introduction to Integrated Promotional Marketing Communications

    • (M4) How To Tell Your Brand Story

    • How to Tell Your Brand Story (Case Study Videos)

  • 6

    Understanding Customers and Channels

    • (M5) Consumer Segments and Target Audiences

    • (M6) Integrating Media and Distribution Channels

    • (M7) Marketing Research For Integrated Marketing Communications ( Video Lecture Series)

  • 7

    The Rise of Sponsorship Marketing (Breadth & Scope)

    • (M8) Introduction to Sponsorship Marketing (Part 1)

    • Introduction to Sponsorship Marketing (Part 2)

    • Reflective Questions

  • 8

    Sports Marketing

    • (M9) Introduction to Sports Marketing

    • Introduction to Sports Marketing 2

    • (M10) Sports Marketing & The Marketing Mix

    • (M11) Broadcast Sponsorship & Hospitality 1

    • Broadcast Sponsorship & Hospitality 2

    • (M12) Athlete Management 1

    • Athlete Management 2

  • 9

    LIVE ZOOM SESSION 1

    • (M13) The Principles & Techniques of Sponsorship Marketing + Case study ( Facilitator: Tunji Adeyinka)

    • P&G Always and Amstel Case Study

  • 10

    Developing Your Sporting & Entertainment Influencer Brand Property

    • (M14) The NBA SYSTEM

    • (M15) A Special Interview with Mr. Stanley Matthews, GM Supersports United and GM South Africa Premier League on managing clubs

    • (M16) Optimising the Entertainment Talent Ecosystem for brand amplification 1

    • Optimising the Entertainment Talent Ecosystem for brand amplification 2

  • 11

    Strategic Sponsorship Marketing Campaign Management

    • (M17) How to develop a sponsorship brief, strategy and plan 1

    • How to develop a sponsorship brief, strategy and plan 2

    • How to develop a sponsorship brief, strategy and plan 3 (Research, Insights & Measurement)

    • (M18) Property Valuation Methodology

    • (M19) Valuing Sponsorships -A Client's View

  • 12

    LIVE ZOOM SESSION 2

    • (M20) Strategic Sponsorship Marketing Campaign Management + Case Study

    • The Mastercard Case Study

  • 13

    Course Wrap Up

    • (M21) The Assessment Brief: A Strategic Sponsorship & Sports Marketing Plan

    • Submitting Your Assessment Assignment

    • How To Write Your Personal Development Plan

    • Course Evaluation