Course curriculum

Designed for Merchandising and Sales activation teams, agency field operations supervisors, key account managers, agency executives and client sales and trade marketing activation executives.

  • 1

    Welcome to the workshop

  • 2

    Fundamentals of Promotional Marketing

    • What is Brand Strategy

    • The Marketing Mix

    • Integrated Marketing Communications

    • Consumer Segments and Target Audiences

    • Introduction to Merchandising

  • 3

    Training Workshop Video Series

    • Effective Merchandising & Sales Activation Training Workshop Series

  • 4

    LIve Zoom Workshop

    • Live Zoom Workshop

  • 5

    Workshop Wrap Up

    • Professionalism & The Code of Practice

    • Course Evaluation

  • 6



Workshop Topics

The workshop content covers a wide range of topics. There will be pre-workshop materials and videos available.

  • What is Merchandising and Why is it important

  • The Different Types of Merchandising and sales activations

  • Linking Merchandising with Visibility Enhancement and Stock Rotation

  • Effective Merchandising Frameworks (The AVA Principle)

  • Location, Space and Shelf Management

  • Designing planograms and Planogram standards

  • Point of Purchase (POP) Design, Planning and Management (Objectives,Types,Deployment &Tips)

  • The Roles and Responsibility of Merchandisers

  • Managing the Merchandising Team

  • Merchandising Technologies.

Take Advantage

The best agency Field Merchandising Team at the workshop will win Gift Vouchers & A Certificate of Recognition