Designed for Merchandising and Sales activation teams, agency field operations supervisors, key account managers, agency executives and client sales and trade marketing activation executives.
Welcome To The Workshop
FREE PREVIEWHow to use this online learning workspace
Introduction To Effective Merchandising & Sales Activation
Let's Know Your Learning Expectations For This Workshop
FREE PREVIEWWhat is Brand Strategy
The Marketing Mix
Integrated Marketing Communications
Consumer Segments and Target Audiences
Introduction to Merchandising
Effective Merchandising & Sales Activation Training Workshop Series
Professionalism & The Code of Practice
Course Evaluation
RESOURCES
The workshop content covers a wide range of topics. There will be pre-workshop materials and videos available.
What is Merchandising and Why is it important
The Different Types of Merchandising and sales activations
Linking Merchandising with Visibility Enhancement and Stock Rotation
Effective Merchandising Frameworks (The AVA Principle)
Location, Space and Shelf Management
Designing planograms and Planogram standards
Point of Purchase (POP) Design, Planning and Management (Objectives,Types,Deployment &Tips)
The Roles and Responsibility of Merchandisers
Managing the Merchandising Team
Merchandising Technologies.
