Successful Promotional Marketing

1

Welcome to the course!
- A message from your instructor
- How to use this course
- Before we begin...
2

Let's get started!
- What is Brand Strategy
- The Marketing Mix
- An Introduction to Integrated Promotional Marketing Communications
- How To Tell Your Brand Story
- Promotional Marketing (Sports Marketing example) The NBA SYSTEM
3

Test Drive our Effective Integrated Marketing Communications Series
- Imperatives of Cost Effective Marketing Communications
4

Test Drive our Strategic Marketing Leadership Skills Development Accelerator Programme
- Practical Commercial Leadership
- Strategic Thinking for Marketing Leaders
- Reflective Leadership & the Learning Organisation
5

Next Steps...
- Test your learning
- Before you go...
- Congrats! Here are more courses for you
- Do you want to order your certificate?

Course curriculum