Course curriculum

The programme enables you to study and gain vocational experience required towards gaining an entry-level professional marketing qualification through the experiential marketing, sales activation and event marketing route. The courses are provided 100% online so you can enrol and study for the certification at your own pace from anywhere in Nigeria, using a laptop of your mobile phone.

  • 1

    Welcome to the course!

  • 2

    Module 1

    • The Role and Responsibilities of an Effective Brand Promoter

    • The Lecture Slides (The Role & Responsibilities of an Effective Brand Promoter)
  • 3

    Module 2

    • How to Communicate Effectively as a Brand Promoter

    • Lecture Slides (How to Communicate Effectively as a Brand Promoter)

    • Test your learning for module 2
  • 4

    Module 3

    • Understanding Experiential Marketing Campaigns (5 Credits)

    • Lecture Slides (Understanding Experiential Marketing Campaigns)

    • Test your learning for module 3
  • 5

    Module 4

    • Understanding Retail Sales Activation & Merchandising (5 Credits)

    • Lecture Slides (Understanding Retail Sales Activation & Merchandising)

    • Test your learning for module 4
  • 6

    Module 5

    • Personal Effectiveness (5 Credits)

    • Lecture Slides (Personal Effectiveness Skills)

    • Testing your learning for module 5
  • 7

    The EXMAN Code of Conduct

    • The EXMAN code of conduct
  • 8

    Bonus Resources

    • Understanding Experiential Marketing 2

    • More resources for you

Fast Track Your Vocational Marketing Career

We invite you to start your vocational marketing career in the sales activation and experiential marketing industry by enrolling in the Gateway to Experiential Marketing Programme (GXMNG)
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